Our animation videos were designed to draw the audience’s focus on the benefits of renting cars on Zoomcar. Moshi Moshi team adopted a simple problem & solution-oriented approach for creating the videos. We focused on the perks of renting a car for an owner as it would reduce maintenance costs and offer a passive income to help pay off loans.
The taglines drew attention to the idea that why no one should pay car EMIs from their pocket if their vehicle is just catching dust. We highlighted the fact anyone enrolling for this service would be able to save their car-related costs by up to 70%.
Our team created a ZAP man superhero character that was an identification of the brand personality. Since the ZAP team was developing a LIve 3D commercial video for promotions at the same time, we tried to match our character to the real character. This ensured uniformity in all videos so that people would be able to trust the brand as a whole.