Moshi Moshi team developed a brand strategy encompassing every area where customers interacted with PhyGeno. We redefined PhyGeno’s purpose and core values while encouraging their idea of minimal environmental impact and healthier products for human consumption.
We made their logo the focal point of PhyGeno’s brand along with the icon, tagline, and wordmark. It’s an instantly recognisable symbol that represents the brand image. We followed a systematic approach to maintain a sense of clarity, order, legibility, and structure throughout PhyGeno’s textual communication. Brand elements of the Phygeno logo and icon itself were modified to be utilised in terms of the brand’s visual aesthetic. The use of defined secondary colours was suggested to target the global audience. To engage customers and create brand awareness, we maintained a uniform set of colours in images and text across the website.