Ola Cabs is a multinational Indian ridesharing company with branches in other businesses like cloud kitchens and financial services. Their mobile app enables Indian customers to connect with online drivers for rides on a variety of vehicles at affordable rates. Ola Cabs wanted to introduce their Ola Auto service in the Indian market through a campaign of animation ad films, animation training videos, social media, and marketing collaterals. The brand intended to make Ola Cabs the biggest network of online rickshaw in India. Their target audience for this project was regular college students, homemakers, auto drivers, and corporate employees.