Our team generated a comprehensive brand story that highlighted Miracle Drinks’ values of inclusivity, care, and guidance. Introducing the brand to a set of defined guidelines of brand elements, photography, and colours that aligned with their core idea and spoke discreetly to the customers about their brand identity through different mediums. We worked hard to develop a packaging typeface and product mockups resonating with the brand’s personal style which was quite difficult as the initial brand packaging & theme were supplement oriented. We equally stressed consistency across all of their marketing and sales channels to build a stronger brand.