To set up a strong brand base in the Indian diary market and grow digital following
Godrej Jersey requested a brand-amplifying strategy to establish its brand reputation in the Indian market. They needed support to build a good relationship with their digital audience to become more trustable and popular for its rich quality products.
Moshi Moshi implemented a five-part approach that included in-depth brand research, strategy development, high-quality content production, running paid ads, and building social media posts.
We determined the potential consumers by shortlisting specific age groups and interests as part of this aggressive campaign. The team planned a social media and paid marketing schedule for promoting some of the major selling milk products. We also stressed engagement and good content creation through website blogs during this process.
We transformed the unorganised and random order of social media posts, our team stuck to a specific colour palette, uniform grid, and creative graphics across all social channels like Facebook and Instagram. There was also the misuse of logo placement in every post which we corrected as part of the game plan.
We resorted to influencer and recipe collaborations while highlighting the use of brand products in those posts. Influencer collabs crossed 173k, 100k, and 70k views in just a short time duration. Another team generated page likes and brand awareness by running targeted ads on Facebook and Instagram in particular locations.
Our team shared qualitative content across the brand’s marketing channels and based on those insights Godrej Jersey got an incredible ROI on this campaign. By centralising their analytics, we optimised their brand personality which reached a whopping 89k in terms of Instagram awareness and 4k Facebook page likes. Six months into our successful social media strategy, Godrej Jersey continues to collect customer insights and is looking forward to meeting new digital goals.
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