Moshi Moshi implemented a five-part approach that included in-depth brand research, strategy development, high-quality content production, running paid ads, and building social media posts.
We determined the potential consumers by shortlisting specific age groups and interests as part of this aggressive campaign. The team planned a social media and paid marketing schedule for promoting some of the major selling milk products. We also stressed engagement and good content creation through website blogs during this process.
We transformed the unorganised and random order of social media posts, our team stuck to a specific colour palette, uniform grid, and creative graphics across all social channels like Facebook and Instagram. There was also the misuse of logo placement in every post which we corrected as part of the game plan.
We resorted to influencer and recipe collaborations while highlighting the use of brand products in those posts. Influencer collabs crossed 173k, 100k, and 70k views in just a short time duration. Another team generated page likes and brand awareness by running targeted ads on Facebook and Instagram in particular locations.