Our team employed an extensive Search Engine Marketing Strategy while creating search ads that lead to organic sales for the brand. It was a challenge to tackle unrelated searches as Biesse is a brand catering majorly to industries in large-scale productions. The keywords overlapped with other retail and small-scale businesses. In order to push through that challenge, we used specialised keywords each targeting the ideal customers.
We also started video and display ads for branding and remarketing of Biesse. Video marketing was used to promote the brand, this effective marketing technique brought more customers to their business.