Target leads to boost two-wheeler sales
Bajaj Auto is one of the most renowned businesses in India with a market capitalization of US$ 86 billion. It is the number one exporter of motorcycles in India and also the world’s largest manufacturer of three-wheelers. Bajaj turned to Moshi Moshi to help them generate leads and increase sales of two-wheelers, especially during the festive season in India.
Our marketing professionals implemented effective digital strategies on their brand websites. We created three separate websites for different states (Karnataka, Tamil Nadu, and Telangana) to run paid ads for Bajaj. When running ads, it was a challenge to compete with the small franchise stores as those businesses had their digital presence in terms of ads. This in return was leading to competition for our own target audience as a brand. We used what we know to create a better strategy that drove more customers to their website rather than the competitors.
The campaign gave them a higher return on investment and a higher conversion rate which means our campaign resulted in higher revenue for Bajaj. Talking in terms of data, our team generated 5k leads for them in a span of three years. If you are inclined to expose your brand to a bigger audience, reach out to Moshi Moshi Global today!
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