Our marketing professionals implemented effective digital strategies on their brand websites. We created three separate websites for different states (Karnataka, Tamil Nadu, and Telangana) to run paid ads for Bajaj. When running ads, it was a challenge to compete with the small franchise stores as those businesses had their digital presence in terms of ads. This in return was leading to competition for our own target audience as a brand. We used what we know to create a better strategy that drove more customers to their website rather than the competitors.