Case Study

Avante

Service

Website UI/UX

Role/Positioning

To promote B2B sales, secure consumer information, and market their product range through a website

Target Market

Hospitals, Diagnostic Laboratories, Research Institutes, Ambulatory Surgical Centers, Distributors

Brand &
Brief

Brand & Brief

Avante’s business objective was to market products and to capture information from the end customer in an organised manner through a database. Another purpose of the website was to focus on B2B sales with a clean and crisp design layout utilising green & grey theme colours from the logo.

Process

Approach

We started by building the appeal of the website that enabled website traffic and formed an integration of all social media platforms with SEO-ready content.
Our team built channels to allow customers immediate contact through WhatsApp chat and product enquiry forms. Using a single sign-up through global authenticators instead of a registration page to generate leads and re-engage existing customers. This acted as a bridge to help close sales by validating and supporting sales team communications. It also improved customer satisfaction through post-sale services., maintenance, and support forums.
The brand has a vast range of products which they wanted to be classified and catalogued in a user-friendly manner to get customer leads. Our team added internal pages for every product to drive traffic and engage prospects.
We also highlighted the franchise and distributor CTA buttons on the website. And designed a live world map to showcase the distributor or franchise locations in that country. It was a challenge to accommodate the country names in the map size, we worked on javascript & styling to push through that problem.

Avante

Result

Moshi Moshi handed over a website that excelled at visual appeal, product interactions, customer engagement, seamless navigation, and improved UI/UX designs. By inculcating features like a chat box and enquiry forms, we helped Avante build a direct connection with its consumers.

avante

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